Best of France Webinar - TourMaG: How to attract Canadians to France?

The Observation

In 2018, more than 33 million trips abroad were made by Canadians. Only 1.2 million Canadians visited France. Despite a strong appeal to the French art de vivre, France is only the second most popular European tourist destination for Canadians. Join us to understand the Canadian market and their consumption habits.

Why is it that only Paris appears in last place in the top 10 of Canadians' favorite international destinations? Canadians have an innate sense of adventure and have always been interested in discovering new cultures. Canadians are increasingly looking for authentic travel experiences to destinations with a rich history and culture, without abandoning their annual sun destination. Doesn't France have a card to play?

Materials to Download

Best of France has created a community of Canadians who love France

We maintain long-lasting relationships with Canadian tourism professionals, through our field actions and our targeted and committed advertising campaigns. Best of France is your facilitator for easy and immediate access to the Canadian market.

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Organic Products in Canada: Marketing, Trends and Distribution

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Canada Guide: Seize the Opportunity to Grow

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Preparing from France: Tools and Financial Resources

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Agri-food

Canadian Food Market Report by Best of France - 2022 Edition

Food sales represent 81% of retail sales, followed by alcoholic beverages at 19%. Learn how your brand will compete in the North American market.

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